Jaina was started with an initial objective of meeting the growing NEED of quality and cost effective calling (back-home) by millions of non-resident South Asian residents in USA and other parts of the world. Jaina network deployment allows local or regional carriers to connect in USA, Europe and ASIAN carrier hotel. Jaina Wholesale's experience in implementing industry best practices and automating and streamlining processes helps carrier customers improve both quality of service and reliability. As a major Asian player, Jaina Wholesale delivers a full portfolio of end-to-end, reliable and highly secure network, voice and data solutions to industry segments that it serves: carriers, fixed & wireless operators, calling card operators, cable companies and ISPs. The company is one of the major Asian wholesale service providers maintaining interconnections to over 110 carriers in more than 45 countries and territories. Jaina Wholesale brings value to wholesale customers through its industry-leading solutions, full-circle business relationships and scale, scope and expertise. Jaina latest technology and network and its nimbleness allowed it to move fast and deliver with least cost. It strived and proved itself to be a dependable partner in a short time frame due to needs of fast changing wholesale marketplace, especially:

- Technology moving to Composite TDM+VoIP/NGN networks
- Markets seeing growth of Retails' players driven by competition
- Intelligent Networks, CRM and other technologies having greater play
- Quality and Redundancy playing greater role in networks

Jaina employed them all in its business model to create a unique wholesale model built around its customer needs.