Jaina was started with an objective of meeting the growing NEED of quality and cost effective calling back-home by millions of non-resident South Asians living in USA. We deployed latest technology and network towards this end, besides forging relationships with key carrier partners in the region.

As it had advantage of starting afresh, Jaina was not saddled with techno-economic disadvantages of legacy systems. Also it had nimbleness allowing it to move fast and deliver with least cost. It strived and proved itself to be a dependable partner for all in a short timeframe due to the needs of fast changing wholesale marketplace, especially :

- Technology moving to Composite TDM+VoIP/NGN networks.
- Markets seeing growth of Retails' players driven by competition
- Intelligent Networks, CRM and other technologies having greater play
- Quality and Redundancy playing greater role in networks

Jaina employed them all in its business model to create a unique wholesale model built around its customer needs.